|These framed Oxford college shields include Merton's new one. The yellow enamels in the All Souls, St Antony's, SEH, Trinity, Wolfson and other shields should properly look metallic golden, as in the Green Templeton and Merton shields.|
This time I had a kind introduction by Christine Fairchild and Chris Evans of Oxford Limited, which is charged with licensing the trademarked Oxford logo. This official logo used to be only the new belted shield as in the middle of the photo above. Now Oxford Limited has also licensed an older shield.
As the Walt Disney Company has found in earning its $52 billion/year revenue, mostly from its world-wide licensing programs, the job of a licensing agent goes beyond writing contracts with wannabe licensees. They must:
- ferret out knock-off producers who copy the licensed product without permission or fee, and
- ensure that wherever the licensed product is on sale it is a quality item produced sustainably in socially accountable workplaces.
Unlike Oxford University itself, none of the colleges—according to several knowledgable people to whom I have posed the question—has trademarked its arms. This surprised me, especially in the case of the business college Green Templeton!
In the Oxford Shop Tracey gave me a thorough tour of Oxford University's college arms offerings, and I was given special permission based on my introduction to photograph various items featuring the college coats of arms for the purpose of illustrating my analysis of the arms. (More to come.)
Other Posts on the Arms of Oxford Colleges and PPHs: Original Article in Oxford Today . Heraldry as Branding . Heraldry as Fun . Coat of Arms vs. Crest . Sinister Questions . Visit to the College of Arms . Windsor Herald Talks to New Yorkers . Shaming of Harvard Law Shield :: Rapid Expansion of Oxford's Colleges and Halls . Oxford Stars . HERALDRY SUPERLINK . Harris Manchester College . Linacre College . St Catherine's . St Cross College . St Edmund Hall . Trinity College :: Regent's Park College . St Benet's Hall
Other Related Posts: Douglas Arms in France